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Marketing Research For Managers (The Marketing Series: Professional Development).pdf

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Read online or download a free book: Marketing Research For Managers (The Marketing Series: Professional Development)

Pages: 392

Language: English

Publisher: Routledge: 3 edition (9 May 2003)

By: Sunny Crouch (Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the 'knowledge economy'
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples


Read online or download a free book: Marketing Research For Managers (The Marketing Series: Professional Development).pdf

Download book - Marketing Research for Managers (The Marketing Series: Professional Development) by Sunny Crouch, Matthew Housden : Language - English.pdf

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