Books Business, Finance Law The 2009-2014 Outlook For Smirnoff Moscow Mule Ready-To-Drink Alcoholic Beverages In Greater China

The 2009-2014 Outlook For Smirnoff Moscow Mule Ready-To-Drink Alcoholic Beverages In Greater China.pdf

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Read online or download a free book: The 2009-2014 Outlook For Smirnoff Moscow Mule Ready-To-Drink Alcoholic Beverages In Greater China

Pages: 144

Language: English

Publisher: ICON Group International, Inc. (8 Jan. 2009)

By: Icon Group International (Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

This econometric study covers the latent demand outlook for Smirnoff Moscow Mule ready-to-drink alcoholic beverages across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as 'regions'). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of 'economic population', as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits: this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this 'economic' definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.


Read online or download a free book: The 2009-2014 Outlook For Smirnoff Moscow Mule Ready-To-Drink Alcoholic Beverages In Greater China.pdf

Download book - The 2009-2014 Outlook for Smirnoff Moscow Mule Ready-To-Drink Alcoholic Beverages in Greater China by Icon Group International : Language - English.pdf

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