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Retail Management.pdf

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Read online or download a free book: Retail Management

Pages: 708

Language: English

Publisher: OUP India (23 Sept. 2004)

By: Chetan Bajaj (Author)

Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)

A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.

Read online or download a free book: Retail Management.pdf

Download book - Retail Management by Chetan Bajaj, Nidhi Varma, Rajneesh Tuli Arya : Language - English.pdf

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