Read online or download a free book: Zero: Hans Schleger - A Life Of Design
Publisher: Lund Humphries Publishers Ltd: New edition edition (28 Mar. 2001)
By: Pat Schleger (Editor)
Book format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
Hans Schleger was a key figure in the history of graphic design. He pioneered the concept of corporate identity, and his work has been hugely influential for subsequent generations of designers. Born in Germany into a Jewish family at the end of the nineteenth century, Hans Schleger began his career in Berlin working for a film company called Hagenbeck, for whom he designed publicity material and some of the film sets. In 1924 he went to New York and was one of a handful of European emigre artists and designers who brought the 'Modernist' approach to American advertising. Returning to Berlin in 1929, he worked for the English advertising agency Crawfords as Art Director, emigrating to England after Hitler came to power. He worked in London until his death in 1976. This is the first comprehensive survey of Hans Schleger's work, and includes drawing, painting and photography as well as the graphic-design work for which he was best known: posters, symbols, advertising and corporate design and packaging. Pat Schleger was married to Hans Schleger and is herself a graphic designer. She worked with Hans for twenty-five years, and has compiled and designed this selection of his work, which includes personal recollections of the man and his working practice, as well as contemporary articles and letters.
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